A very funny ad for an Australian beer that spoofs Carmina Burana‘s “O Fortuna” wittily (unlike the very badly-done Rickard’s ad).
Note: Even though the page warns that the ad is for over-18s, there’s nothing racy or “adult” about it (unless you’re shocked by the word “freaking”.)
It took me a few tries but I finally saw it. They ask you (Windows users) if you want to install a Vividas video player but if you say ‘no’ there’s a Quicktime option. I said no (not my computer), but it took a few minutes to find the Quicktime option. I have a cold and I’m sticking to it.
Anyhoo, this is what they did with the hundred and twelve thousand orcs they bred in New Zealand for Lord of the Rings, most of whom are out of work right now.
They’ll probably do them an “Under The Rainbow” in a few years.
Joke. That’s a joke. It’ll probably be a series of instructional videos for the designers of fantasy video games. Or they’ll do Spike TV UFC episodes. And win.
PS, it kinda reminds me of those wonderful British Airways ads of several years ago, that used the Flower Aria (interesting contrast here) and people with large sheets and things to form images of the world (IIRC) on a deserted island, or something. I can’t quite remember, but I quite liked them.
That’s right, I remember those ads: Flower duet from Lakme, swirling cloth, very nice!
I guess this Carlton Draught (and I always want to pronounce that spelling “drot”) ad would be an example of a “meta-ad”: an ad about ads. Usually I don’t find these very effective as advertising because they’re so busy being hip and clever I can never remember what the actual product is (though they can still be enjoyable to watch). This one manages to tie the humour in with the actual product, so it works well (for me, anyway).
Have you seen the new M channel (Movie Channel?) commercial for the new season of the Sopranos. It starts out with a man and woman in a car, apparently undercoverly surveilling the suburban house across the street. “It’s Tony.” Then a gunshot and a flash.
I’ll stop there. The last few seconds are fine commercial advertisement humour, tying the humour in with the actual product. So often I’ll like a commercial but while they’ve been clever and funny, they haven’t done that tie-in, so for me, the ad fails, even if it was funny.
And I always thought it was drot too. Don’t let me get started on Areopagitica.