This impressive ad is a cornerstone of Dove’s “Campaign for Real Beauty”, designed to boost the body-image self-esteem of girls and women. It’s kind of a relief that Dove has this campaign, so they don’t have to always send mixed signals by trying to graft these empowering messages onto ads for “Firming”—read cellulite—creams (fourth paragraph down), which kind of defeats the purpose. Stick to soap, Dove!